Collaboration
LaRiojaMeteo: regional weather, community, SEO and the editorial base for Snowy.
I work as a partner and the technical profile at LaRiojaMeteo, the reference weather portal for La Rioja and Logroño, with forecasts, analysis, live data, news, guides and community.
- Role
- Partner and technical lead
- Period
- Since 2024
- Scope
- Site, SEO, performance and live data
- Origin
- Running since 2012
01Track record
From a regional weather blog to an ecosystem with Snowy.
LaRiojaMeteo brings history, community, local knowledge and editorial distribution. Snowy brings product, data, AI and infrastructure.
2012
origin
start of the original weather project
2020
La Rioja Meteo
evolution into the current brand
2024
Jorge joins
technical work and product vision
2025
Snowy
launch of the advanced weather product
02The work
Modernising without breaking what already worked.
The portal had been publishing for twelve years and had an audience, an archive and search rankings. The job was to bring it up to date inside and out, and to wire it to Snowy's data.
Redesign and modernisation
The whole portal brought up to date —look, navigation and structure— without losing the archive or the search positions it already held.
A custom plugin
A WordPress plugin of my own that pulls Snowy's data into the portal —stations, reservoirs, webcams— instead of pasting it by hand into every post.
Performance and mobile
Core Web Vitals, images, caching and comfortable reading on a phone, which is where almost all the traffic comes from.
03The track record
Twelve years publishing before a line of code changed.
This is not a project you launch: it already had an audience, an archive and search rankings when I arrived. That changes the engagement entirely, because every change lands on something that already works.
2012
The project starts
A weather portal for La Rioja, publishing continuously.
2024
I join
With 130+ archive pages and half a million visits already banked.
Today
Performance, SEO and UX
The work is sustaining and improving what already has an audience.
04Responsibility
A project where SEO and the mobile experience have direct impact.
LaRiojaMeteo combines traffic, content, organic visibility and continuous maintenance.
Architecture and technical maintenance of the site.
SEO work to improve rankings and organic traffic.
Multimedia content management, performance and mobile adaptation.
Traffic analysis and continuous improvement of the user experience.
05Content
A portal with editorial depth and real-time data.
The portal works as a local weather archive: analysis, episodes, phenomena, guides, webcams, stations and community.
- Forecasts for La Rioja and Logroño
- Weather analysis, snowfall, rainfall and reservoirs
- Real time, Snowy stations and webcams
- News, astronomy, guides and the weather-enthusiast community
A content portal that has to be fast.
On WordPress, with a plugin of my own for the Snowy data and the rest of the work spent making what already exists load fast, read well on a phone and get found on Google.
Platform
WordPress · PHP · MySQL
Visibility
Technical SEO · Structured data · Core Web Vitals
Data
Snowy stations · Webcams · Reservoirs
Measurement
Search Console · Analytics
Does any of this fit what you need?
I work remotely, on European hours. If you have something in mind, tell me and I will say honestly whether I am the right person.